Moves the Needle

FEBRUARY 26, 2019

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

BrainZooming

APRIL 21, 2017

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

OCTOBER 11, 2016

In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

SEPTEMBER 13, 2016

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. What to Say about a Thought Leadership Strategy? Employee Leader Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

NOVEMBER 2, 2015

We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers.

Training 40

Training Leadership Underperforming Technical Team Strategy 40