Can Audi avoid its Kodak moment?
Cris Beswick
JANUARY 31, 2023
It is common for companies to fail due to the inability to adapt fast enough to changing market conditions; see the cases of Blockbuster and Kodak, to name a few. This is as true in fashion as in automotive, IT or even banking. A system not designed for one type of technology but for a certain mindset, a future-focused mindset.
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