B2B Competition Ideation Marketing 
Gregg Fraley
AUGUST 1, 2018
Chicago, IL, August 1, 2018 — The MoshPit Innovation Service is an innovation project discovery service marketed by GFi (Gregg Fraley Innovation). MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way.
BrainZooming
AUGUST 13, 2018
Years ago, I attended a services marketing conference sponsored by a prominent university. Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. This is easier done in consumer markets.
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Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. This doesn’t work in b2b.
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. What they need in order to be more competitive may or may not require technical innovation. The world is too complex, the needs of customer too varied, the competition too fierce for the smartest people in the room to predict the future. This doesn’t work in b2b.
Collective Innovation
AUGUST 14, 2017
This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. This market has grown incredibly sophisticated with advanced features available on platforms that are simple enough for all the decision makers in the company to use.
Qmarkets
SEPTEMBER 26, 2018
With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals. Corporations are increasingly looking to pioneering new technologies to increase employee engagement and expand their market base. Empathy mapping – i.e
David Marks
OCTOBER 27, 2017
Companies get away with it because most of the time the competition does indeed comes from existing players. Many technology companies, particularly in the B2B space, find that an undignified experience. Back in 2006 the duo reigned supreme in the mobile phone market. Which is a bit like preparing for yesterday’s battles.
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