B2B Marketing Technical Review Underperforming Technical Team 
Leapfrogging
FEBRUARY 21, 2023
based software companies started since 2003 and valued at over $1 billion by public or private market investors. ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology.
The BMI Lab Blog
JULY 28, 2022
Let’s take a look at how the British cycling team went from zero Tour de France victories and ninety-five years without any Olympic medal by 2003 to sixty-six Olympic or Paralympic gold medals and five Tour de France victories between 2007 and 2017 (Clear, 2018).
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Tim Kastelle
MARCH 13, 2016
Research confirms: development of exploration in parallel to exploitation capabilities proves to be mandatory for established companies in order to compete successfully and sustainably. One way for established organizations to strengthen exploration is by developing internal capabilities in order to overcome their inherent inertia.
Qmarkets
SEPTEMBER 26, 2018
The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Companies across multiple sectors have launched collaborative efforts to gather disruptive new ideas, harness new technologies, and achieve greater sustainability. Ideating On-The-Go with Mobile-Centric Technologies.
BrainZooming
NOVEMBER 2, 2016
What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).
Integrative Innovation
JANUARY 27, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers.
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. This isn’t a bad thing. What about online vs. offline businesses?
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