Remove Big Data Remove Competition Remove Design Remove Marketing
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Recognizing the Building Blocks of Innovation

Paul Hobcraft

I am working through what I think this should become in design and application, involving providing the key innovation building blocks as components of the innovation stack, using the innovation stack to guide platform development and the platform to support this innovation stack.

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Barriers to innovation, the cause and effect.

Paul Hobcraft

In some recent posts, I argued that we need to adopt a broader innovation ecosystem thinking and design. Still, barriers do need to be consciously built into any new thinking as ones “to be resolved” in any new solution design. They need a more fluid, highly adaptive design. Let me outline many of these here.

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How banks can build customer loyalty through design

mjvinnovation

In this article, we will explain how Design can provide a differentiated experience for your customers. This is because the competition is always evolving and improving their services and products. The conglomerate of technology giants dictates market rules. The competition for consumer attention has just begun.

Design 59
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Infographic – 5 trends that will revolutionize the energy market in the next few years

mjvinnovation

Is your company aligned with the new direction that the energy market is heading towards? Energy market: the future is knocking. The 5 technologies that will revolutionize the energy market in the coming years: 1- Blockchain. An Open Energy scenario arises in which micro markets become possible. 5- Digital Twins.

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Applying the Three Horizon Thinking to a Fresh Perspective of Innovation Design

Paul Hobcraft

I recently applied the three horizons thinking to ‘frame’ a new innovation design. So the thinking intent of searching for a new innovation design had some framing assumptions that can leverage where we are to move towards a new future. This is a useful way to think about the initial 3H outcome.

Design 138
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Marketing funnel: generate more leads using Data Science

mjvinnovation

But the data alone would not be able to cope with the changes, and in the future, we would see a new basis emerge, based on communication, on purpose. Analytical Culture: data as a driving force. Today, there is no way to be competitive without Data Science and Analytics. Data Science + Marketing: the new funnel.

Data 52
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What are the new marketing roles?

mjvinnovation

No matter what segment of the market your company operates in, marketing is experiencing a revolution right now. In this article, we will shed some light on the new roles of Marketing. Marketing far beyond customer attraction and retention. Marketing far beyond customer attraction and retention.