The Fallacy of the Aha Moment & Overnight Success in Innovation
Idea to Value
MARCH 25, 2020
Even if the story of a falling apple inspiring him, instead of the works of his contemporaries, is true, it still took him more than 20 years to publish the idea in his landmark work, Principia. We’ve all heard the story of Newton and the apple. We love to hear stories of these great aha moments. The question is, are they true?
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