The Fallacy of the Aha Moment & Overnight Success in Innovation
Idea to Value
MARCH 25, 2020
We’ve all heard the story of Newton and the apple. We love to hear stories of these great aha moments. Let’s not beat around the bush: the unfortunate truth is that almost every one of these stories is either fake, or at best, an exaggeration or oversimplification. In reality, the story is much more complicated.
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