The Personality of a Business: More Than Just a Brand Image
Tullio Siragusa
SEPTEMBER 25, 2023
It’s a more profound reflection of its core, influencing its product quality, pricing, employee relations, and customer engagement. A significant differentiator is a brand’s unique ‘personality’ — the essence that colors every facet of its business, from production to promotion. Their brand personality? Their brand personality?
Let's personalize your content