Sun.Apr 28, 2024

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Here’s Why “Creating Awareness” Is Usually A Waste Of Time

Digital Tonto

In one of my favorite essays the physicist Richard Feynman wrote, “The first principle is that you must not fool yourself—and you are the easiest person to fool. So you have to be very careful about that.” I can think of no greater example of this simple axiom than the practice of change management, especially with regard to communication. There is an enormous track record of failure—study after study finds that the vast majority do not succeed.

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Innovation Ideas for Healthcare to Improve Patient Care and Outcomes

IdeaScale

Innovation in healthcare has become a necessity in recent years as the healthcare industry has been facing several challenges. With the advent of new technologies and medical breakthroughs, it's high time for the healthcare sector to embrace innovative ideas to improve patient care and outcomes.

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Iterate Your Thinking

Innovation Excellence

GUEST POST from Dennis Stauffer One of the things that all sound innovation processes have in common is some way to iterate. To repeatedly work through a process that allows you to refine whatever you’re trying to create. That might be building a prototype, testing it and building another version based on what you’ve learned.

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Distinguishing Brand Activation and Traditional Advertising

Flying Fish Lab

While traditional advertising methods have long been the go-to marketing channel for many businesses, the rise of brand activation has unveiled a new dimension to marketing strategies. The former relies on one-way communication to build widespread brand awareness whereas the latter focuses on immersive experiences that engage consumers on a deeper level.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Why do Stories Work the Way they Do

Rmukesh Gupta

In the past few days, I have written about the importance and power of stories and how important telling stories can be for leaders. Today, let’s explore why stories work. What is it about stories that make them such great transport for ideas and help shift states. For us to understand why stories work, we need to first understand how our brain works.

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Advanced Energy Solutions

Innovating4Energy

Powering the Future with Advanced Energy Solutions The World Economic Forum Advanced Energy Solutions Group is the catalyst for bringing together outstanding change makers, entrepreneurs, financiers and innovators from across the world and recently had one of its meetings to stimulate and encourage this initiative further. Why? There are enormous opportunities in the clean energy transition but also so many current barriers and pitfalls.