WAKE UP YOUR IMAGINATION
Michael Michalko
AUGUST 12, 2018
E.g., “Warm hugs” to describe a motivation problem and “Painted rain” to describe a changing customer. Give yourself an idea quota of 40 ideas when brainstorming. • Randomly connect objects from column 1 to column 2 to see what new products develop. • Change your daily routines. If you drink coffee, change to tea.
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