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In Defense of Brainstorming

Idea Champions

In the past few years I have noticed a curious trend in the media -- one I can no longer ignore -- and that is the appearance of seriously derisive articles about brainstorming by self-declared pundits and free lance writers. What I'm guessing that brainstorming naysayers really mean is that bad brainstorming sessions don't work.

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Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

To list the Design Thinking tools, we need to remember that it is a process generally divided into four phases: Immersion: research to contextualize the problem. Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions. Ideation Tools. Prototyping Tools.

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Guest Blog Post: How to plan for creativity; The power of divergent and convergent ideation

Betterific

The Betterific memberbase is comprised of design thinkers, product developers, and smart creatives. So we like to bring content that helps expand the mind around creativity and brainstorming. Below is Joyce’s version of breaking down the science of creativity. It is reposted with her permission.

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Artificial creativity (A.C.): Can a computer be creative? It’s scarily close

Idea to Value

And two examples show how it is already showing signs of creativity, coming up with ideas which not only no human has programmed into it, but which no human has thought of before, and have shown to be good by human judges: Chef Watson – creating new recipes. It’s close to a digital brainstorming session. So what comes next?