Brainstorming Design Thinking Magazine Underperforming Technical Team 
Gregg Fraley
NOVEMBER 15, 2019
They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. Magazine by Jessica Stillman. A teacher figures out where a student is, their “zone of proximal development” The teacher then scaffolds the students thinking, using various tools, to make new connections and learn.
Gregg Fraley
AUGUST 16, 2016
Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. Brainstorming as a technique is beside the point.
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