Gregg Fraley

AUGUST 16, 2016

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. Brainstorming as a technique is beside the point.

Brainstorming 40

Brainstorming Underperforming Technical Team Idea Generation Study 40

Gregg Fraley

NOVEMBER 15, 2019

They go straight to brainstorming without preparing minds, and that’s a big reason sessions fail. Magazine by Jessica Stillman. A teacher figures out where a student is, their “zone of proximal development” The teacher then scaffolds the students thinking, using various tools, to make new connections and learn.

Learning 45

Learning Underperforming Technical Team Training Innovation 45

Gregg Fraley

JANUARY 19, 2015

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. It certainly doesn’t happen in most brainstorming sessions. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. Meanwhile I hope you find this guide useful.

How To 40

How To Trends Innovation Ideation 40