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Working together to shape innovation for meaningful change

Paul Hobcraft

Shaping Innovation for a Meaningful Change Following on from my initial post, “ Our Need is to Shape Innovation Dynamically, ” this post outlines the eight value-adding points that I can help build out and deliver alongside you in different delivery modules to fit your circumstances and budgets.

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Ten pitfalls inventors face and tips for avoiding them

Idea to Value

Partners and team. Tip: Develop mock-ups or prototypes early and use them for validating your assumptions and the market need. Starting to develop an invention without having an intellectual property strategy in place is just as dangerous as starting a business without a business plan. Partners and team. Not starting.

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Unique Ways Successful Startups are Changing the Corporate Innovation Landscape

Idea to Value

The word ‘corporate innovation’ is becoming an increasingly popular buzzword, but for the most forward-thinking companies, it represents the future of the business and a significant spend on research and development. This will allow the corporate to more rapidly apply the benefits of the collaboration and develop the business.

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The Future of Design Thinking: Integrating Artificial Intelligence for Success

Leapfrogging

From healthcare to finance, AI’s ability to process vast amounts of data at unprecedented speeds has revolutionized traditional practices. This process is widely adopted by managers, executives, and consultants to drive new product development, service innovation, and business model refinement.

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Want to Innovate? Make Sure You Have a Seat at the Table

Innovation in Practice

For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. If you let things slip in terms of your team’s skills and effectiveness, you’re going to lose that seat. Pricing could go to finance.

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How Schibsted Media Group Used Empathy and Evidence to Validate New Ideas

Moves the Needle

Download this case study to save for your records or to show to your leadership team here: Download Case Study. This disconnect leads organizations down the wrong path toward producing products and services that no one really wants , because they aren’t using evidence (data + insights) to guide their product development.

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The Innovation Mosaic: Building Bridges Between the Many Perspectives on Innovation

Legacy Innovation Group

The lens through which the entrepreneurial mind sees the world is generally one of how to create something totally new and cool – sometimes something that will "unbundle", or disrupt, an existing industry – that will allow them to make history and potentially change the world. Finance & Accounting.