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Establishing Your Company Within Its Field

The Human Factor

Identify What Makes Your Company, Product or Service Unique. First and foremost, you need to determine what makes your company or product unique. Whatever it is, you need to make sure that you really identify exactly what it is that sets your company apart from the crowd. Brand Your Company. Invest in SEO.

Company 36
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Soren Kaplan’s – January 2016 Leapfrogging Newsletter

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Must-Reads From Around the Web. Developers of Messaging Apps Reach Fewer Users, Win More Fans. So what are the top strategies to watch in 2016?

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Hackathons: The Marathon of Innovation

Imaginatik

In mobile apps, video games, and web development, a lot of progress was made with this tool. When is the best time for a developers' sprint in your company? And it's quite easy for a company to start from zero with these programs, simply allocating a large number of people in teams to build or “hack” these solutions.

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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

Many businesses have managed to succeed in the global market thanks to translation companies who have (for the longest time) been facilitating trade between people of diverse backgrounds. One way of navigating the language barrier is contracting translation companies to translate your visual and static content to your target audience.

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Episode 19 – Part 2: The ROI of Learning

IM Insights

Peter’s experience working on web development and e-commerce projects. [16:15] How he transitioned from science to computer science at the University of Waterloo. His journey into the startup world. How Peter launched Airbnb and Shopify (kinda). The importance of accurately depicting uncertainty in business models.

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7 Website Lessons Learned from Switching to ‘Headless’ CMS

Brunner

Headless Content Management Systems Offer Endless Freedom for Website Design, Tech Decisions Last year, Brunner embarked on a brand refresh — new messaging, new visual design, new language. Most importantly for me, the brand refresh meant we needed a new company website. But it’s well worth the effort.

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Let’s Discuss Web Design And Marketing Options

The Human Factor

Web design companies are numerous and vary widely in the services they provide and the level of skills and experience present within the company. Here are some of the more important factors you need to consider before hiring any web design company. Checking The Portfolio Of The Web Design Company.

Design 28