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Imaginatik CEO publishes groundbreaking business book

Imaginatik

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

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The Innovation 'Function'

Imaginatik

At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. At Imaginatik, we refer to these different values as “currencies” when we are modeling the “value” of a project or a portfolio of innovation projects.