Innovation Excellence

FEBRUARY 19, 2017

Anxiety floods the boardroom, the conference rooms, every decision. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Costs are rising. Returns are flat. Margins are thinning.

Product Strategy 41

Product Strategy Strategy Strategy Conference 41

Boxes and Arrows

NOVEMBER 17, 2015

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Does a designer just make pictures?

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.

Video 57

Video Conference Artificial Inteligence Design 57

Peer Insight

FEBRUARY 20, 2020

Disruption of markets worldwide has proven that speed is an important attribute of strong innovators. Companies that are built for speed can react quickly to changing preferences and competitors’ moves in the market, manifesting in greater potential to boost top and bottom lines. . Clearly frame the objective and guardrails .

Project 52

Project Innovation Product Strategy Strategy 52

BrainZooming

JULY 6, 2017

I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15