Innovation Excellence
FEBRUARY 19, 2017
Anxiety floods the boardroom, the conference rooms, every decision. Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Costs are rising. Returns are flat. Margins are thinning.
Leapfrogging
APRIL 19, 2024
For further guidance on managing your virtual team, delve into virtual team management and virtual team project management to ensure your team’s communication remains clear and effective, ultimately driving virtual team productivity. It is essential to establish guidelines that dictate how and when team members should communicate.
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Leapfrogging
APRIL 19, 2024
For further guidance on managing your virtual team, delve into virtual team management and virtual team project management to ensure your team’s communication remains clear and effective, ultimately driving virtual team productivity. It is essential to establish guidelines that dictate how and when team members should communicate.
Boxes and Arrows
NOVEMBER 17, 2015
From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Does a designer just make pictures?
Boxes and Arrows
APRIL 13, 2017
“Design the box first” is a classic design exercise to use constraints to discover the unique value proposition. Why this matters to designers. Designers have a unique skill set. Taking on the role of customer researcher also empowers a designer to shape the product strategy when it is the most undefined.
Peer Insight
FEBRUARY 20, 2020
It’s easy to wait for new products to be perfected and design an elaborate launch before you start to collect feedback from customers. However, gaining feedback from your customers early in your product’s development stages will limit the waste in going down unproductive paths. Once you’ve acquired a small (less than 100!)
BrainZooming
JULY 6, 2017
I delivered a keynote on the importance of collaborative internal branding during the SMC3 2017 Connections conference. The talk prompted several conversations about the distinctions between branding strategy and advertising. Advertising relates to marketing strategy. Subscribe to the free Brainzooming email updates.
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