Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” The team also keeps the design vision up to date, updating it as they learn from customers.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.

Video 57

Video Conference Artificial Inteligence Design 57