Boxes and Arrows
NOVEMBER 17, 2015
Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” The team also keeps the design vision up to date, updating it as they learn from customers.
BrainZooming
SEPTEMBER 13, 2016
I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Employee Leader Strategy.
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BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Cultivate a fail fast AND fail cheap attitude.
Boxes and Arrows
APRIL 13, 2017
Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Also, it’s fun as heck!
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