BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others?

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Cultivate a fail fast AND fail cheap attitude.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Boxes and Arrows

APRIL 13, 2017

Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Also, it’s fun as heck!

Video 57

Video Conference Artificial Inteligence Design 57