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Unleash Your Visual Superpower!

Boxes and Arrows

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. Developers own the code, business owns the proposition, yet design is considered a “service.”

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Soldiers & Hessians, Ronin & Ninja

Boxes and Arrows

Having worked as a consultant, at an agency and in-house, I’ve observed that the organizational location and economics of the user experience team can make or break them. When should you bring in an outside team, and when should you hire an individual employee? How to figure out the right team for a new project?

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A Beginner’s Guide to Web Site Optimization—Part 2

Boxes and Arrows

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. Review data sources and brainstorm new test ideas. We created the following minimum completion criteria for my past team at DIRECTV Latin America. Optimization process.

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Make the Commercial First

Boxes and Arrows

Too often the team gets all the way through building the product to find out they can’t explain the product. Way before starting to code, discover the true value of the idea using tools you probably already have. Because digital projects don’t generally have packaging, videos are a good linear storytelling format.

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IA Summit 09 - Day 1

Boxes and Arrows

Boxes and Arrows captured many of the main conference sessions (“see schedule&# :[link] The remaining Summit sessions will be published in the next two weeks. | “Preview&# :[link] | “Keynote&# :[link] | Day 1 | Day 2 | Day 3 | “Closing Plenary&# :[link] | iTunes Del.icio.us

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer. However, if you know the principle you can facilitate yourself or a team using stimulus and scaffolding.

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