Creative Process Idea Generation Ideation Video 
The BMI Lab Blog
MARCH 4, 2021
At the beginning of 2021, we are mostly used to the new digital reality, yet many still feel that online meetings might be appropriate for coordination but not suitable for ideation. What is ideation? We will start with a quick brush-up: ideation is a creative process for generating and exchanging new ideas.
Idea to Value
JUNE 16, 2017
We now know that the creative process in everyone happens in four stages : Preparation. In practice, extroverts are likely to use idea-generation sessions like brainstorming as a sort of “thinking out loud exercise”, saying whatever idea comes into their minds. Incubation. Inspiration. Verification.
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