Creative Process Idea Generation Project Video 
The BMI Lab Blog
MARCH 4, 2021
We will start with a quick brush-up: ideation is a creative process for generating and exchanging new ideas. These can be ideas on how to best resolve a customer problem, ideas on how to quickly seize an opportunity or even ideas on reinventing an organization’s business model. What is ideation?
Idea Champions
OCTOBER 13, 2015
On the contrary, creativity is often sparked in a group -- even groups that are cranky, competitive, and strong-willed. Indeed, "creative dissonance" is often the catalyst for breakthrough -- NOT lone wolf, ivory tower idea generators sitting alone in their room attempting to conjure up the next big thing.
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