The Innovation 'Function'
Imaginatik
SEPTEMBER 11, 2015
In that vision of the “innovation funnel” the idea is at the end… the goal. At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. The COO is focused on supply chain, etc.
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