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The Innovation 'Function'

Imaginatik

There is a perception of serendipitous, Zen enlightenment related to ideation that is often accompanied by a thorough dismissal of “process,” as if they are mutually exclusive. Creatives and designers are part of that ecosystem, as are engineers and marketing execs… but innovation is not the exclusive domain of anyone.

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Innovation Fertility

Imaginatik

There are many ways to use ideation and innovation initiatives to assess your organization’s innovation fertility. A well-known, ‘mature’ industry client utilized the Imaginatik ‘head-to-head’ analytics tool to reveal a key cultural impediment to their innovation capabilities. How fertile is your company for growing innovation?

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5 Ways to Fail at Innovation

Imaginatik

Recognize that best practices of innovation are different from how you’re used to working, and force your team to learn the real tricks of the trade – Discovery, Lean Startup, Ideation, Creative facilitation, Design Thinking, etc.