Yet2

DECEMBER 18, 2018

Automotive manufacturers, companies in the automotive supply chain, and technology startups eyeing the automotive market need to understand the innovations that are taking place today – and those that will take place tomorrow. Safety/ADAS/Autonomous Vehicles and. Content/Infotainment/Entertainment.

Industry 45

Industry Innovation Technology Product Strategy 45

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. That is why weeks such as the last one are so rewarding and filled with learning.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

DECEMBER 2, 2015

This is developing the brand promise ‘inside-out’ and communicating it ‘outside-in,’ implying employees are learning about the new big brand promise at the same time as customers. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

JUNE 28, 2016

Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Find New Resources to Innovate !

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

SEPTEMBER 13, 2016

That incident and a since strategic desire to live behind (and not in front of) the Brainzooming brand means we’ve not addressed pursuing a thought leadership strategy as a topic here – other than Woody Bendle’s hilarious and completely on target take about “So You May Be a Thought Leader.” FREE Download: “Results!!!

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40