Sun.Mar 03, 2024

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The Ultimate Guide to Discover the Hidden Secrets of the Diffusion Process in Marketing

IdeaScale

The diffusion process in marketing refers to the spread of a product or service throughout a market or population. Understanding the diffusion process is crucial for any marketer who wants to create an effective marketing strategy. In this ultimate guide, we will discuss the hidden secrets of the diffusion process in marketing. What is the [.

Marketing 130
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Every Revolution Needs To Anticipate Its Own Counterrevolution

Digital Tonto

Saul Alinsky noted that every revolution inspires its own counter-revolution. “Once we accept and learn to anticipate the inevitable counterrevolution, we may then alter the historical pattern of revolution and counterrevolution from the traditional slow advance of two steps forward and one step backward to minimizing the latter,” he wrote. We are at an inflection point, with multiple pendulum’s beginning to swing the other way.

Change 142
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Agile Innovation Management

Innovation Excellence

Braden Kelley is a popular innovation keynote speaker creating workshops, masterclasses, webinars, tools, and training for organizations on innovation, design thinking and change management.

Agile 101
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Knowing the different mindsets for Business Ecosystem Thinking?

Ecosystems4Innovating

The importance of a radical mindset shift in Business Ecosystem Design What makes Business Ecosystems different in how we approach them, the answer lies in our mindset? Are our existing ways of approaching business design different and within this, how important is a radical mindshift in any Business Ecosystem thinking? Business ecosystems do need to be understood as radically different from how ‘we’ have undertaken the way we have “gone about our business” and think this

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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DEVELOPING LEADERSHIP CONSCIOUSNESS

ImagineNation

We are living in a world, with less stability, certainty, simplicity, and predictability, where regional conflicts, societal divisions, and civil unrest are increasing globally. Simultaneously, technological-induced disruptive innovations and the climate crisis are impacting every aspect of our daily lives. This means that we are living in an age of overwhelm and the world of unknowns, which requires leaders to boldly and courageously, step up, shift their myopic, reactive, cost, and short-term