Innovation Excellence
DECEMBER 16, 2023
Wow! Exciting news! While supplies last you can get the hardcover version of my best-selling book Stoking Your Innovation Bonfire for only $4.96 (86% off), including free delivery in the USA from Amazon! Sorry, unfortunately Amazon doesn’t have a discount on the kindle version, which remains at $28.00, so this is quite the deal!
Michael Roberto
DECEMBER 16, 2023
In my discussions about competitive strategy with many clients, the topic of brand loyalty always arises. Many companies have experienced a decline in brand loyalty, as this report indicates. Some of this decline has occurred because of the recent bout of high inflation, as consumers have traded down to lower-priced products including private label goods in many categories.
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