June, 2012

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Flow, Mastery and Ease-of-Use

Boxes and Arrows

Recently the web design community has been eating up the secrets of game design. The Gamification trend merely borrowed simple game mechanics, from badges to progress bars. But now designers are looking more closely at core game design principles like design for flow and mastery, blending them with our old friend, ease of use. But how many of these techniques are relevant for more everyday sites, like ecommerce and productivity apps?

Design 100
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The Ultimate Broker

CorporateIntel

“Uncovering hidden supply to meet pent-up demand is the magic behind some of today’s most exciting start-ups.” I read that opening phrase in a Heard on the Street WSJ Article by Rolfe Winkler last week and it stuck with me. It’s not a particularly new idea, but it is elegant, simply stated, and true. At its core, the internet in many ways is a giant marketplace—a shared global space for socializing, exchanging ideas, buying and selling goods and services, hanging out, obs

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Edutainment No More

CorporateIntel

About a year ago I wrote the following article at the request of ACM Computers in Entertainment for the debut of their redesigned site, which launched last week. It is a bit longer than my usual posts, but for those interested in the topic, hopefully it will inspire good thoughts and discussion. Here is a link to that article on the ACM site, which can also be found in the CIR Library , with the full text below: “Why Did Edutainment Become a Bad Word?

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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Forward-thinking initiatives, like the AIGA ’s Advance for Design, began the conversation at the center of the convergence of the media, technology, and business worlds.

Design 98
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.