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Imaginatik Charts the True Path-to-Value for Breakthrough and Continuous Innovation Management

Imaginatik

BOSTON – March 1, 2018 – Today Imaginatik, the #1 ranked leader in corporate innovation management according to Forrester Research, announced a major update to its industry-leading Innovation Central software aimed at enabling enterprises to maximize their ROI from breakthrough and continuous innovation programs. About Imaginatik.

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The Innovation 'Function'

Imaginatik

At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. Creatives and designers are part of that ecosystem, as are engineers and marketing execs… but innovation is not the exclusive domain of anyone.

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Strengthening the Organization and Accelerating Value – a fresh look at Capability Building

Imaginatik

Here are a few considerations to get started: Who are the customers we can engage? • As you look at your market, how would you map out where your customers are today and where they are headed in the next 5 -10 years? How will that bring new players into the market? How are concepts moved into the market?

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The Four Types of Innovation Metrics

Imaginatik

Potential new products that are mere concepts today may take years to enter the market, and even longer to demonstrate ROI. Engagement levels. Projects launched. Many programs begin simply, by crowdsourcing ideas and executing on projects. Innovations have long time horizons. Measuring innovation requires partners.

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Towards a New Language of Value - from the perspective of business ecosystems

Imaginatik

New sources of value, and distinctive market impact results from seeing – and executing – on what few have - in response to changing circumstances, shifts in technology and business affordances… and asking new (types of) questions. The Eurozone project would splinter back to national boundaries – or flags.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Aline Santos, Unilever EVP for Global Marketing. Both developed and emerging countries have robust startup ecosystems and their collective and individual actions are visible in the worldwide startup market. Project : The collection of services that supports managing high-uncertainty projects involving multiple parties.