Moves the Needle
FEBRUARY 26, 2019
When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box.
Acuvate
JANUARY 31, 2023
As always, there will be good and bad, but likely not the extreme cases so often discussed thus far. Similar tools are being developed for video, audio, 3D, and other technical fields. The application of new technological developments does not happen overnight. There is a mix of hype on both the positive and negative sides.
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BrainZooming
OCTOBER 11, 2016
In this case, the letters in the SWOT analysis name still stand for strengths, weaknesses, opportunities, and threats. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. What are WEAKNESSES relative to: Delivering the product attributes and performance most important to customer s?
Boxes and Arrows
NOVEMBER 17, 2015
Design itself is a product. Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. “If Incubate ideas with visuals. UX ideology can hurt also.
Strategyn
JULY 12, 2016
They come from dozens of sources, including social media, the service desk, the sales team, customer advisory boards, and formal qualitative and quantitative research. Because we build customer need statements around the job the customers are doing rather than a product or service they’re using, they’re stable for many years.
BrainZooming
OCTOBER 10, 2016
Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut! It highlights your organization’s strengths, weaknesses, opportunities, and threats. Are you up for changing that?
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team. Defining Success.
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