Top Jobs to be Done Books (JTBD)
InnovationTraining.org
SEPTEMBER 27, 2021
Jobs to be Done: A Roadmap for Customer-Centered Innovation. The book features examples of success and failure, so you can take lessons learned and apply it to your own project or organizational challenge. The Jobs-to-be-Done Handbook: Practical Techniques for Improving Your Application of Jobs-to-be-Done. Get it here.
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