The Innovation 'Function'
Imaginatik
SEPTEMBER 11, 2015
There is a perception of serendipitous, Zen enlightenment related to ideation that is often accompanied by a thorough dismissal of “process,” as if they are mutually exclusive. In that vision of the “innovation funnel” the idea is at the end… the goal. It’s just one tactic in an organization’s innovation program, but it’s a good one!
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