Tullio Siragusa

MARCH 25, 2024

Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability In an era where sustainability is not just a goal but a necessity, the concept of a circular economy has emerged as a beacon of hope.

Leadership 62

Leadership Policies Culture Collaboration 62

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Ideate: Generate a wide range of ideas for solutions.

Marketing 62

Marketing Strategy Strategy Software Review 62

Tullio Siragusa

NOVEMBER 13, 2023

The Attention Economy: A New Paradigm In this era of digital saturation, the concept of the attention economy has emerged as a new paradigm, fundamentally changing how businesses approach marketing and engagement. Ideate: The ideation stage is where creativity comes into full play.

Design Thinking 116

Design Thinking Design Ideation Engagement 116

Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Ideate Time to get those creative juices flowing. Launch a limited edition to sense the market pulse.

Design Thinking 118

Design Thinking Tips Design Training 118

Tullio Siragusa

OCTOBER 16, 2023

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. It prioritizes empathy, collaboration, and iterative testing to reach innovative solutions.

Design Thinking 118

Design Thinking Design Ideation Collaboration 118

Tullio Siragusa

OCTOBER 9, 2023

Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Testing a new marketing tactic may get delayed due to legacy system constraints.

Software Review 118

Software Review Technical Review Artificial Inteligence Agile 118

Idea to Value

MARCH 7, 2022

To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? What is your definition of “innovation”?

Innovation 246

Innovation Technical Review Creativity Leadership 246