Adam Hartung

FEBRUARY 13, 2018

Netflix based its strategy on the trends toward increasing broadband speed and streaming content. Then created its own content to fill the pipeline. Investors who saw the same trends had big returns. Look at your investments- what trends are those companies following?

Strategy 45

Strategy Strategy Trends Company 45

Innov8rs

MARCH 6, 2023

There's no reason that Netflix could not have been created and launched by Blockbusters; Airbnb by Marriott; Uber by Toyota; and Miro by 3M. Linda believes innovators must demonstrate to leaders that they can structure conversations around what matters most to them and the entire business. As a result, most of them fail.

How To 52

How To Ideation Marketing Culture 52

Strategos

DECEMBER 6, 2016

We use insight about customers’ unarticulated, unmet needs to define new business opportunities, developing breakthrough strategies and management innovation. To understand our customer, we need to reach beyond the obvious and continue to probe why consumers behave the way they do, identify deeper motivations that drive their decisions.

Trends 49

Trends Industry Design Strategy 49

mjvinnovation

FEBRUARY 23, 2021

With this knowledge, one can guide the company’s strategy to best satisfy consumer pains and create value offers. A good PMF means being inserted in a strong market and, at the same time, offering products and services that truly satisfy your niche. A good tool for this type of analysis is the Rule of 40.

Marketing 52

Marketing Analysis Data Tips 52

Boxes and Arrows

JULY 29, 2014

It first outlines a point of advocacy around why it is important to build user research into a company’s ethos from the very start and states why relying upon standard analytics packages are not enough. Why conduct usability sessions? Determining a testing audience.

Survey 80

Survey Underperforming Technical Team Conference Software 80