Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud
Brunner
NOVEMBER 2, 2023
The ANA study found that of the total, about $13 billion — and possibly as much as $20 billion — is wasted on poor ad placements, including “made for advertising” websites (MFAs). Build Strong Partnerships with Responsible Marketers To be sure, there is a varying level of waste any time advertisers buy ads programmatically, or even directly.
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