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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

The ANA study found that of the total, about $13 billion — and possibly as much as $20 billion — is wasted on poor ad placements, including “made for advertising” websites (MFAs). Build Strong Partnerships with Responsible Marketers To be sure, there is a varying level of waste any time advertisers buy ads programmatically, or even directly.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

To help you overcome common challenges we’ve faced, here are a few tips for conducting successful qualitative user research studies with small businesses. It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Recruiting. What about online vs. offline businesses?

Tips 65
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Why have a Tech Team in Kathmandu?

ITONICS

How did this happen and why is Nepal a great place not only for culture, food, nature and the highest mountains on earth but for software development as-well? Deepak was working in our Nuremberg office during his master studies at the local university. After a couple more days, we had engaged a team of 6 and started working together.

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Are Design Patterns an Anti-pattern?

Boxes and Arrows

But each pattern is essentially a mini design project with extreme documentation and design reviews. Developers operate under time pressures and need a spec to code to. Directing them to look at a pattern library means that they have to find, parse, code, and review the pattern, in addition to the wireframe.

Design 88