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However, most of the conclusions and analysis could easily have been written in 2005. What we need to be talking about is what leadership, process, skill, cultural and motivationa l changes must occur in order to achieve what we know corporations must do. Times have changed, business models have morphed and competition has accelerated.

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The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.) for a consumer-product company or a business-product one or the best practices for product development in low-tech and high-tech firms will be different. Culture/Country.

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The focus area (new markets, new uses, the source of ideas, line extensions, product development, etc.) for a consumer-product company or a business-product one or the best practices for product development in low-tech and high-tech firms will be different. Culture/Country.

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