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Behavioral Design Training

InnovationTraining.org

Find training resources related to behavioral design. Popularized by Stanford University Behavior Design Lab founder Dr. BJ Fogg, behavioral design thinking is a model and theory that seeks to understand behavior and the role it plays on consumer action. What is behavioral design? Image Source.

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This video shows how bacteria evolve resistance to antibiotics

Idea to Value

Harvard Medical School just released the video above to showcase a recent experiment to map out how bacteria adapt and evolve to overcome antibiotics. As you can see in the video, the bacteria quickly colonised the first section (rectangle) without any antibiotics, but stopped once they met a slight dosage of antibiotics.

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The Book that Took 9 Years to Publish

Stephen Shapiro

March 2011: I submitted the final manuscript to Penguin for Best Practices are Stupid. April 2011: Almost immediately after submitting the manuscript, I conceived the concept of a “Challenge Toolkit.” The database would be supported by flashcards, videos, and an expert system. Each video described a lens from the spreadsheet.

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Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. As recently as 2011 90% of Lego’s users were boys. It was a marriage made in heaven for the toy company and spawned video games and short movies which became wildly popular. Innovative use of Video. We throw it into the market and get feedback from consumers.”.

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How Steve Jobs predicted what would cause Apple to lose its innovative edge

Idea to Value

Apple has long been seen as one of the world’s most innovative companies, but since the passing away of Steve Jobs in 2011 it has found it much more difficult to continue innovating. An excellent example is how in 2016, Apple launched new versions of its iPhone and MacBook.

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Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Bezos diversified his product range first with CDs and videos followed by electronic goods, toys and clothes. Sales leapt from half a million dollars in 1995 to $17 billion in 2011. But Amazon had no experience or competence in electronic product design or manufacture.

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The 8 great talks from 8 years of Union

100%Open

Cesar told us about an amazing idea to use a novel and open source boat design to clean up oil spills. Date: June 2012 – Theme: Business Without Borders – Host: Method Design. Find out more in the video below. Cesar Harada – Protei. Date: April 2012 – Theme: User Makers – Host: Arup.