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Mapping the customer journey is the top driver for digital transformation

Paul Hobcraft

Back in 2014 at the time of the last survey by Altimeter, only 25% of companies undergoing some form of digital transformation had mapped the customer journey, as now 88% cited CX as the driver of change and why technology was the necessary solution. With the runway for disruptive technologies still ahead (e.g.,

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The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)

Corporate Innovation

Figure 1 shows the top 20 R&D spenders in 2014, based on data compiled by PwC, where we see (in red) that six of the top 20 companies are incumbent automotive OEMs. Figure 1: Top 20 corporate R&D spenders in 2014. Figure 2: PwC survey results of the top 20 most innovative companies in 2014. Volkswagen. Tesla Motors.

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The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)

Corporate Innovation

Figure 1 shows the top 20 R&D spenders in 2014, based on data compiled by PwC, where we see (in red) that six of the top 20 companies are incumbent automotive OEMs. Figure 1: Top 20 corporate R&D spenders in 2014. Figure 2: PwC survey results of the top 20 most innovative companies in 2014. Volkswagen. Tesla Motors.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. A Framework for Digital Business Transformation ; Cognizant; October 2014. the more traditional enterprises). Weinelt, B.;