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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

The Power of Organizational Culture Organizational culture is the bedrock upon which companies build their strategies and operational approaches. It encompasses the values, beliefs, and behaviors that determine how a company’s employees and management interact and handle outside business transactions.

Agile 130
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Agile Innovation Management: The Complete Guide to Business Agility as a Driver for Innovation

Viima

Research reveals that 90% of executives recognize the critical importance of agility for their company's future success, with 96% emphasizing the need to increase agility in the future. What’s more, agile companies grow revenue 37% faster and generate 30% higher profits than their non-agile counterparts.

Agile 73
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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. Bland marketing upsets no-one and no-one remembers it.

Marketing 260
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Embracing Agile Methodology to Spur Innovation

IdeaScale

The agile manifesto was created in the early 2000s by software developers who wanted to bring their products to the market faster and more efficiently. Hence, agile software was born. You can create a culture of agile innovation by empowering your employees. Implementing Agile Methodology. Iteration is the key.

Agile 147
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Why every innovation plan will fail when it hits the market

Idea to Value

Companies often create elaborate plans for what their projects are supposed to achieve once they are released. And then… The market hits back. In innovation, there is no way of knowing exactly how the market will react to your product once they finally see it. .”, the sentiment also applies to innovation projects.

Marketing 216
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Discover how Agile revolutionized MJV Marketing

mjvinnovation

The above quote is just one of the numerous motivational phrases scattered in frames here at MJV Marketing. Our marketing team has grown a lot over the years. MJV Marketing: A World of Challenges. Before Agile, MJV’s marketing team encountered many difficulties in dealing with its routine challenges.

Agile 52