whataventure

DECEMBER 15, 2020

In our recent research on why corporate startups fail and what makes them successful, we had an insightful discussion with more than 40 decision-makers and project leaders from various corporates. The story of MOBIKO starts at Audi Business Innovation in 2017. Rarely innovation projects are being prioritized over the daily business.

Radical Innovation 98

Radical Innovation Project Ideation Tips 98

Idea to Value

JULY 21, 2017

In many cases (especially those listed in the book, such as Computer Storage, Department Stores and Construction Equipment), the small company releases a new technology which is inferior in quality or performance to that of the large company, but makes up for it in another way, like a lower price or convenience.

Company 248

Company Underperforming Technical Team Brainstorming Design Thinking 248

Paul Hobcraft

MAY 18, 2016

We need to open up our thinking about risk and innovation management. We should aim for a really healthy construct that does help all involved or associated with innovation and managing risk, that gives a better chance of pushing beyond the incremental innovation that avoids most risk and disappoints those seeking real growth.

Innovation 133

Innovation Guidelines Learning Management 133

Paul Hobcraft

MAY 18, 2016

We need to open up our thinking about risk and innovation management. We should aim for a really healthy construct that does help all involved or associated with innovation and managing risk that better chance of pushing beyond the incremental innovation that avoids most risk and disappoints those seeking real growth.

Innovation 133

Innovation Guidelines Learning Management 133

Integrative Innovation

AUGUST 1, 2014

As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations.

Technical Review 67

Technical Review Radical Innovation Innovation Marketing 67

Integrative Innovation

SEPTEMBER 11, 2018

Step-by-step, with every client project and every Peer Group (see e.g. here ) we sharpened our thinking. This part is not just an academic construct. As will be shown below, it is a mandatory piece which ensures three things : Scaling up validated innovation concepts to a material business (i.e.

Innovation Management 40

Innovation Management Disruption Design Management 40