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User experience: ROI and methods to measure your investment in UX

mjvinnovation

.” | In the study, companies like Apple and Coca-Cola outperformed the rating agency Standard & Poor’s by 228%, which indicates the industry’s average performance. Not to mention the improvement in productivity and the reduction of rework costs, especially in the development process. This is crucial.

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User Experience Research at Scale

Boxes and Arrows

By establishing a constant stream of non-biased opinions and open lines of communication which are immune to politics and ever-shifting strategies, research keeps design and development efforts grounded in what should already be the application’s first priority–the user. Different from analytics.

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