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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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Human-centred innovation in a digital world.

Paul Hobcraft

A digital twin can simulate the process like cell culture, fermentation, formulation and filling. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. It is the power of Siemens’ simulation and automation that has enabled the “race against time.”.

Software 278
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Human-centred innovation in a digital world.

Paul Hobcraft

A digital twin can simulate the process like cell culture, fermentation, formulation and filling. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. The power of Siemens’ simulation and automation has enabled the “race against time.”.

Software 130
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Human-centred innovation in a digital world.

Paul Hobcraft

A digital twin can simulate the process like cell culture, fermentation, formulation and filling. Airlines are looking to encourage us back onto their planes. Siemens is paying for my engagement, not for promotional purpose. The power of Siemens’ simulation and automation has enabled the “race against time.”.

Software 130
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Building the innovation stack

Paul Hobcraft

Examples like IKEA, Square (Jim McKelvey’s solution), and Southwest Airlines are credited with creating innovation stacks. Building an innovation stack on a platform increases business agility through interlinking innovation across a company’s infrastructure, culture, and employee base. Arguably this was more for a startup.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

The people who define strategy should also look at the skills gap, the culture gap and the execution gaps of the past, see if there is anything that has or is expected to change, owing to specific decisions made by the executives before defining their strategy. . A good strategy is one that can be explained in a short 3-4 sentences.