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You Might Need a Loyalty Program If…

Business and Tech

As a marketer, there are some telltale signs to look out for that may indicate that you need a loyalty program: 1. Look at the airline, hotel, rental car, and specialty retail industries. You are competing in a “sea of sameness”. Don’t buy it? Your “leaky bucket” looks more like a sieve. You know nothing about your customers.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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The implementation of the Composable Innovation Enterprise Framework?

Paul Hobcraft

This could include difficulties adapting to rapidly changing market dynamics, a lack of collaboration and integration, inefficient resource allocation, or the inability to leverage emerging technologies effectively. Emphasize the potential for increased agility, faster time-to-market, and improved innovation outcomes.

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Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

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Transport Innovation: Your Guide to Driving Industry Innovation

Qmarkets

We’re right at the beginning of an era of market disruption affecting sweeping, radical changes to personal and public transport, and the pressure on companies to innovate is coming from all directions. In H1 last year, EVs’ market share of new car sales stood at 11.3% , almost double that of the same period in 2021.

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Are You Setting Yourself Up For Failure

Rmukesh Gupta

The Situation : My job entails a lot of travel and that has resulted in me amassing a decent number of miles on an airlines frequent flier program. So, excitedly, I downloaded the app and was eagerly looking forward to my next trip on the airlines, which was coming up in the next couple of days. How can we help them with this?

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