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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

All organisation have a stated strategy – one that they would like to execute on. However, most organisations are not able to execute the stated strategy, which leads to the organisation not being able to live up to its potential and deliver what they promise to their stakeholders. So, where do things go wrong? .

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Siemens is paying for my engagement, not for promotional purpose. Keeping Us Safe for Resuming Travel. Opinions are my own.

Software 278
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Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Siemens is paying for my engagement, not for promotional purpose. Keeping Us Safe for Resuming Travel. Opinions are my own.

Software 130
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Human-centred innovation in a digital world.

Paul Hobcraft

Airlines are looking to encourage us back onto their planes. Siemens Digital Industries Software approach’s foundation is Xcelerator ; it is at the core of the strategy. Siemens is paying for my engagement, not for promotional purpose. Keeping Us Safe for Resuming Travel. Opinions are my own.

Software 130
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Brand Strategy – Giving Employees Time with a New Brand Promise

BrainZooming

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. He was flying on United Airlines as it introduced ‘United Rising.’