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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

Suppose that the organisation has a history of not being able to come up with breakthrough innovations, cant suddenly develop them. Converting Strategy to behaviour: If the strategy development process results in a 10 slide powerpoint to explain the strategy, we can be sure that the execution of that strategy is going to be challenging.

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The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. Successful companies look to acquisition, outsourcing, co-development, or a combination of these options.

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The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas.

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Robotic Process Automation: what changes with the automation process

mjvinnovation

American Express Global Business Travel uses RPA to automate the process of canceling an airline ticket and issuing refunds. Many problems with RPA stem from poor management of expectations. For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line.

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Are your users S.T.U.P.I.D?

Boxes and Arrows

They can be geniuses or morons, but if you don’t engage their intelligence, you can’t depend on their brain power. Call it concentration, or focus, we use more of our brain when engaged and need support when we are distracted. Start-ups often experience a shock when they emerge from the hothouse of heads-down development.

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