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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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The Dangers of Legacy Thinking

Daniel Burrus

For example, Delta Airlines’ entire fleet in the United States was temporarily grounded because of computer problems—the second shutdown over a period of six months also shutting down the carrier’s website and mobile apps. The first thing to understand about legacy thinking is that it isn’t necessarily all bad. Get Your Copy Today!

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The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. Successful companies look to acquisition, outsourcing, co-development, or a combination of these options.

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The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas.

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Why you need extreme constraints to fuel innovation

hackerearth

The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. In an Agile system, you could adjust cost, scope, and schedule to impact development positively. Have you heard of the “Prakash Lab”?

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Robotic Process Automation: what changes with the automation process

mjvinnovation

American Express Global Business Travel uses RPA to automate the process of canceling an airline ticket and issuing refunds. Many problems with RPA stem from poor management of expectations. For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line.

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