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How Marketers Can Adapt to LLM-Powered Search

Harvard Business Review

Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. The biggest difference is this: LLMs promise to answer queries not with links, as web browsers do, but with answers. The authors present three ways for marketers to rise to this challenge.

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Could Artificial Intelligence Contribute to Open Innovation?

Yet2

We previously explored the ‘ The Future of Artificial Intelligence ’ using our insights, but this time we put it to the test…. The below was written by ChatGPT (the open-source AI model from OpenAI ): Prompt: How can ChatGPT be used as an innovation tool? ChatGPT can be used as an innovation tool in several ways.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. But many companies and agencies — including Brunner — have been using artificial intelligence tools for years. So what makes ChatGPT special?

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Innovating the future by combining humans, technology, and AI

Paul Hobcraft

The interplay potential in exploring the combination of humans, technology and AI This interplay between humans, technology, and AI is dynamic and involves continuous interaction, collaboration, and feedback between these elements. Collaboration : Humans and technology/AI systems collaborate to achieve common goals.

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Corporate "AInnovation" - How Will ChatGPT and AI Change Corporate Innovation?

Innov8rs

On the other hand, “active innovation strategies” involve exploring new markets, developing entirely new products or services, or adopting new technologies or business models. Artificial intelligence (AI) tools represent a potent means for creating and implementing active innovation strategies.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.

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AI Has Taken the Boardroom by Storm. Here’s What You Must Know.

Planview

is an internationally recognized high-tech executive with decades of experience in corporate general management, governance, strategy, technology, and operations. Just a few years ago, AI was a buzzword – an interesting technology on the back burner of IT departments. Pallab Chatterjee, Ph.D., These improvements are powerful.