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The Potential of Qualitative Research in B2B

Gregg Fraley

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

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5 Key Takeaways from TSIA: Interact

Planview

As technology solution providers emerge from the unprecedented volatility of the last couple of years, services leaders are asking what are the most important capabilities that they need to master? A conventional definition of digital transformation describes it as “the novel use of digital technology to solve traditional problems.

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Why you should care about the Creativity Era

Innovation 360 Group

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

Companies across multiple sectors have launched collaborative efforts to gather disruptive new ideas, harness new technologies, and achieve greater sustainability. With the steady increase in competition, large corporations are more preoccupied than ever with securing data relating to the successes and failures of rivals.

Trends 74
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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Digital Transformation. Even fewer are actually investing in them. (…).

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In defense of industry-agnostic innovation management

David Marks

I recently had a chat with a senior director of a respected technology company making highly specialized products. Should I design the assessments to be industry specific taking account of the peculiarities of each industry, it’s unique pressures, opportunities and technology? Clearly, technology is a key ingredient in innovation.

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Why take an industry-agnostic approach to innovation

David Marks

I recently had a chat with a senior director of a respected technology company making highly specialized products. Should I design the assessments to be industry specific taking account of the peculiarities of each industry, it’s unique pressures, opportunities and technology? Clearly, technology is a key ingredient in innovation.